AllAfrica Partners With Critical Media’s Syndicaster Platform for All-Screen Video Initiative

Posted by | April 22, 2013 | News Releases | No Comments
More than 150 African news organizations, journalists and thought leaders will now be able to bring to light through sound and motion the realities of the African continent
NEW YORK--April 22, 2013

AllAfrica Global Media has launched a new “all screens” initiative with Critical Media’s Syndicaster platform to publish video news segments for a worldwide audience that provides seamless viewing on mobile devices and tablets in addition to the web.

Mobile video is particularly prominent in the Middle East and African regions, where 72 percent of online consumers report watching video on mobile phones at least once a month, and 37 percent say they do so at least once a day, according to Nielsen’s 2012 Multi-Screen Media Usage report.

“Video has long been a mainstay among the 2,000 items added to AllAfrica each day,” said Ion Puspurica, executive vice president and general manager of the Media Services Group for Critical Media. “Syndicaster will enable uploading, editing and publishing of news segments while ensuring the video can be viewed on all screens across multiple platforms and operating systems. We are honored to play a small role in helping AllAfrica enhance its distribution of news and information from this amazing eclectic continent that has so much to offer.”

AllAfrica operates from Cape Town, South Africa; Dakar, Senegal; Lagos, Nigeria; Monrovia, Liberia; Nairobi, Kenya; and Washington D.C. The news service delivers content in English and French from more than 150 African news organizations and its own reporters to an African and global public.

“We’re committed to making content from AllAfrica easy to consume, regardless of whether the viewer is in a broadband-enabled conference center in Manhattan or a remote village in central Africa. Syndicaster helps us fulfill that mission,” said Reed Kramer, co-founder and chief executive of AllAfrica Global Media.

About Critical Media:

Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention(TM), Syndicaster(TM) and ClipSyndicate(TM) together make up the world’s largest video ecosystem. Nine of Interbrand’s Top Ten Brands rely on Critical Mention(TM) for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mention’s cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster(TM), winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, making content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate(TM) is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet. Critical Media is headquartered in New York City.

About AllAfrica

AllAfrica is a panAfrican, multi-media content provider, systems technology developer and the source-of-record for African news and information worldwide. It is a world-facing voice of, by and for a vibrant, fast-changing continent and producer of the popular web site, allAfrica.com in English and French, which serves policymakers, business executives, investors, analysts, diplomats, media professionals, scholars and activists — decision makers of all kinds across the globe.

 
CONTACT: Critical Media

Dave Armon, +1-646-658-3048

darmon@criticalmedia.com