Critical Media To Power Journal Register Company’s Growing Online Video Journalism

Posted by | January 11, 2011 | News Releases | No Comments

NEW YORK – January 11, 2010 – Critical Media today announced that Syndicaster, the leading real-time broadcast-to-Web video platform, will power the digital video strategy of Journal Register Company, a leading local news and information company, which operates 324 multi-platform products serving 992 communities in 10 states.

This partnership highlights how legacy print publications can strategically position growing video offerings and enter the video news economy seamlessly with the singular end-to-end solution, Syndicaster.

The Journal Register Company, including all 18 of its daily newspaper websites, will use Syndicaster to easily aggregate, review, edit, title, tag, geo-tag, and thumbnail proprietary video produced by its journalists and audience – through user-generated content — in real-time. This will allow Journal Register to immediately publish to the company’s network of sites through the Syndicaster player and ad server platforms. Additionally, Journal Register will leverage the Super Distribution and syndication toolset to migrate video assets to other platforms — including YouTube and iTunes — while syndicating video through ClipSyndicate.

“Traditional print publications are challenged to embrace new technologies to keep pace with the evolving demands of their readers. These readers want more in-depth information on news, quickly and in a variety of formats,” said Critical Media CEO Sean Morgan. “The Journal Register Company’s commitment to a ‘Digital First’ strategy and partnership with Syndicaster will quickly turn them into a 24/7 TV news channel and leading information organization.”

Journal Register Company has supplied more than 400 journalists and content producers with Flip video cameras, adding further depth to their local journalism through visual storytelling. The Syndicaster On-Location feature empowers Journal Register’s journalists to rapidly report breaking news. Journalists can upload video while in the field through Syndicaster TV and can email or MMS directly into Syndicaster where a centralized editorial staff can access the content from any browser in real-time.
Staff can review and edit clips and then immediately publish and distribute the video content. The clips are also published to ClipSyndicate, Critical Media’s video repository of licensed video content available to vertical publishers for redistribution across the world.

“Visual storytelling is a vital part of Journal Register’s Digital First business model. Our audience demands news and information in the format of their choice and our partnership with Critical Media will help us expand those offerings,” said John Paton, Chief Executive Officer of Journal Register Company. “Syndicaster provides us with an efficient and powerful way to grow and monetize the ever-growing amount of video we – both our journalists and our audience – are producing.”

The partnership with The Journal Register Company, one of the most technology savvy and well-known newspaper companies in the U.S., is the first major newspaper deal for Critical Media and marks their expansion into relevant, adjacent media channels.

About Journal Register Company:
Journal Register Company is a leader in local news and information serving 992 communities in 10 states. The Company’s 324 multi-platform products reach an audience of nearly 14 million people each month. For more information visit the company website at www.JournalRegister.com.

About Critical Media:
Critical Media offers three software-as-a-service products that enable the monitoring, identification, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention, Syndicaster and ClipSyndicate together make up the world’s largest video ecosystem. Critical Media manages the complete process of digitizing TV and radio broadcast media, as well as video uploads, webcam and conference video assets, live voice-to-text, live searching of video and real-time clip creation. The company also offers white label video player licensing, ad serving, CDN and video monetization services. More than 1,000 companies subscribe to Critical Media, allowing them to manage real time clip creation, syndication and video business intelligence. Every 60 seconds, Critical Media ingests 30 hours of broadcast content from four continents across five languages, making every minute of content keyword-searchable within 60 seconds of airtime. Critical Media was founded in 2002 and is headquartered in New York City. For more information, please visit www.critical-media.com. Critical Media, ClipSyndicate and Syndicaster are trademarks of Critical Mention, Inc.

For more information contact:
Jonathan Cooper, Vice President, Content, Journal Register Company / 609-943-8439 / jcooper@journalregister.com

Gerasimos Manolatos / 646-202-9772 / gmanolatos@horngroup.com