NEW YORK–Newspapers can now increase revenue potential by easily adding video content to their websites and distributing it to partner sites such as YouTube and Brightcove in one click. Critical Media, Inc. today announced Syndicaster for Newspapers (http://www.syndicaster.tv). The broadcast-to-online video platform leveraged by station groups with television stations across the country allows their editors to capture, process, and remotely create – from any browser – video clips within moments of airtime to generate searchable video content.
“Local newspapers are the most trusted sources of news within a community but they are struggling as more and more readers go online for their news. Syndicaster helps the industry become more competitive by providing the tools to leverage the online video movement in order to capture audience attention”
With the recent addition of the OnLocation feature, the Syndicaster platform becomes a robust ecosystem for newspapers to enter the video market immediately, efficiently and effectively. Clients can take video on virtually any handheld, log into the Syndicaster website from anywhere, and upload the footage, edit it and immediately publish the video to their website. Users can also instantly distribute the clips to partner sites or large portals such as YouTube.
The fully networked platform has changed the way station groups leverage content from all of their markets. Similarly, newspaper chains can now benefit from having all of their video assets, from all of their papers, on one, normalized video uploading, editing and publishing platform. Furthermore, video clips can be tagged on one universal ad taxonomy, which is advantageous for distribution and syndication. The platform also offers a reporting and management interface that allows clients to view in real-time all of the video being created from each outlet.
Newspapers can now focus on what they do best – creating compelling content. The ability to get footage online within minutes of the high school basketball game or the interview with the chef of a new eatery in town has never been easier.
“Local newspapers are the most trusted sources of news within a community but they are struggling as more and more readers go online for their news. Syndicaster helps the industry become more competitive by providing the tools to leverage the online video movement in order to capture audience attention,” said Sean Morgan, CEO and founder of Critical Media.
Syndicaster is marketed by the Broadcaster Services Group, a division of Critical Media, Inc., a company at the forefront of real-time broadcast video search, syndication and information services. Critical Media is focused on helping television and radio broadcasters and content owners generate incremental online revenues and extend their brands across thousands of carefully selected interactive properties serving targeted, highly desirable audiences. By so doing, the Company believes it has created the definitive platform for advancing the utilization of professionally generated broadcast and video media assets online. More information on Critical Media can be found at http://www.critical-media.com.