impreMedia Partners With Syndicaster to Enter Real-Time Internet Video News Market

Posted by | April 1, 2011 | News Releases | No Comments
The Nation’s Leading Hispanic News and Information Company Will Use Platform to Capture, Produce and Deliver Real-Time News Video Content Across Their Sites, Servicing an Audience of More Than Seven Million Hispanics

NEW YORK, NY–April 01, 2011 – Critical Media today announced that impreMedia, the leading Hispanic news and information company, has tapped Syndicaster, the leading real-time broadcast-to-Web video platform, to enable and develop their end-to-end video network, spanning the media company’s widely-read web sites.

The partnership provides impreMedia’s journalists with the capabilities to manage real-time video aggregation from the field, edit, publish, syndicate, and distribute Web video news assets across the web sites of El Diario La Prensa, El Mensajero, La Opinión, La Opinión Contigo, La Prensa, La Rasa, La Vibra, and RUMBO Houston.

“From early on, we identified the Spanish-speaking community as one of the most influential demographics in the U.S. today,” said Critical Media CEO Sean Morgan. “Working with impreMedia, with its vast multimedia product offerings, further establishes Critical Media as the world’s largest video ecosystem, specifically when it comes to the management of broadcast media targeted towards the Latino community.”

The partnership marks the largest ever commitment by a media company to delivering Web video news to the Latino community, affecting the 7.7 million adults who consume news and information across the impreMedia’s offerings. According to a September 2010 report by Nielsen, more than half of Hispanics on the Internet have high speed access and about half spend some time each day on the Spanish-language Internet, defined as using email, watching video or listening to music.

“Our audience is highly engaged and influential,” said Monica Lozano, CEO of impreMedia. “Our journalists will be able to connect with our audience on a deeper level through the expansive use of Web video news and features; users will have a richer experience while staying informed.”

Deploying Syndicaster across its network of Spanish-language news and information Web sites will allow impreMedia’s veteran journalists to immediately capture, edit and publish breaking news, features stories and other news clips that are relevant to their highly-targeted and explosively-growing audience. One in six US residents, or more than 50 million people, is Hispanic, according to the latest analysis from the Census Bureau.

Critical Media already offers an extensive indexed database of Spanish-language broadcast content through their Critical Mention broadcast monitoring service. With this partnership, the company has now built the largest searchable database of digitized Spanish-language media in the world.

About Critical Media
Critical Media offers three software-as-a-service products that enable the monitoring, identification, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention, Syndicaster and ClipSyndicate together make up the world’s largest video ecosystem. Critical Media manages the complete process of digitizing TV and radio broadcast media, as well as video uploads, webcam and conference video assets, live voice-to-text, live searching of video and real-time clip creation. The company also offers white label video player licensing, ad serving, CDN and video monetization services. More than 1,000 companies subscribe to Critical Media, allowing them to manage real time clip creation, syndication and video business intelligence. Every 60 seconds, Critical Media ingests 30 hours of broadcast content from four continents across five languages, making every minute of content keyword-searchable within 60 seconds of airtime. Critical Media was founded in 2002 and is headquartered in New York City. For more information, please visit www.critical-media.com.

Critical Media, ClipSyndicate and Syndicaster are trademarks of Critical Mention, Inc.

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.