Syndicaster launches live HD streaming service with dynamic extraction of over-the-air commercials at NAB, unlocking new revenue stream for television stations

Posted by | April 16, 2012 | News Releases | No Comments

LAS VEGAS, April 16 – Critical Media’s Syndicaster unit introduced today a live HD streaming solution for television stations to identify and extract over-the-air commercials in real-time, and replace them with geo-targeted digital ads for delivery to web, mobile devices and connected televisions.

The solution, being demonstrated at the National Association of Broadcasters’ 2012 NAB Show at the Las Vegas Convention Center (Booth #SU11707), has completed successful pilot implementation and it is currently under deployment across all Newport Television® stations. In addition, Critical Media will work with Inergize Digital®, the leader in fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices, to integrate live video streaming with commercial insertion on News Synergy™, the industry’s leading mobile app that delivers locally branded content to Apple® iPhone®, iPod touch®, iPad® and Google™ Android™ mobile digital devices.

“Extracting OTA commercials and replacing them with digital ads in a live streaming service has been a vexing problem for station owners,” said Sean Morgan, founder and CEO of Critical Mention, which operates Syndicaster. “To date, the live streaming of news programming has been a cost center for broadcasters. The new Syndicaster service now opens up an untapped marketplace for broadcasters to offer valuable and targeted rich media advertising opportunities to local merchants and businesses that would not typically advertise on TV.

Ion Puspurica, executive vice president of Critical Media and general manager of the company’s Media Services Group, indicated Syndicaster’s live ad-extraction approach was designed to solve two acute challenges for broadcasters:

  • Nielsen does not count live stream impressions, inhibiting stations’ ability to monetize OTA ads within live streams
  • Managing intellectual property rights as it pertains to the display of commercials outside their DMAs and other rights issues.

“Our patent-pending technology identifies the commercial break, dynamically removes the broadcast commercials and replaces them with geo-targeted web video ads,” said Puspurica, adding that the service is available in conjunction with an upgrade of the Syndicaster appliance to high definition.

Interested parties can schedule a private demonstration of the technology at NAB in Las Vegas, April 16-19, by registering.

About Syndicaster and Critical Media

Syndicaster, used by about 30% U.S. news-producing television affiliates and over 150 newspapers for real-time HD capture and creation of video clips, makes content fully keyword-searchable within moments of airtime without disturbing existing workflows. The Syndicaster platform enables publication of video assets to the broadcasters’ own websites for web, mobile, and tablet viewing; and placed into syndication online, all within 60 seconds of airtime. Syndicaster is a unit of privately held, New York City-based Critical Media, the leading broadcast intelligence and services company. For more information, visit www.critical-media.com.

Contact: Dave Armon of Critical Media, darmon@critical-media.com or +1.212.398.1141