LAS VEGAS, April 8, 2013 — Critical Media’s Syndicaster™ platform will power an expansion of video content on the digital websites operated by Entravision Communications Corporation’s television stations, radio stations and dozens of other interactive properties, the companies announced today at NAB Show.
A user of Syndicaster since 2010, Entravision has a focused strategy to extend its core television, radio and interactive franchises to digital audiences and to be the premier online local news source for the Latino community. Entravision renewed a multiyear agreement with Syndicaster for 56 television stations and 49 radio stations owned and operated by the company.
“Entravision places significant value on delivering to its online audiences high-quality and timely video news content,” said Ion Puspurica, EVP and GM of the Media Services Group for Critical Media. “We are pleased that Syndicaster has made it possible for Entravision’s radio stations to enhance the video offering of their digital properties.”
“Our digital properties are a strategic part of our diversified media platform and we are excited to expand our partnership with Critical Media to enhance our offering,” said Jeffery A. Liberman, Chief Operating Officer of Entravision. “We know our radio listeners enjoy seeing the voices behind the microphones and using Syndicaster makes it incredibly easy for all our radio websites and digital properties to benefit from a steady stream of fresh video content.”
Entravision’s 56 TV stations are among the more than 30% of local news television stations who are using Syndicaster™. The system allows for the capture and creation of real-time, high definition video clips, enabling delivery to online, mobile and tablet-viewing audiences within 60 seconds of airtime and placing content into revenue-generating syndication online. Entravision’s TV news digital production has grown ten-fold in the last three years and has produced more than 100,000 unique online local news videos in partnership with Syndicaster during that time.
The team managing Entravision’s radio properties are now using Syndicaster™ to curate, edit, title, tag and publish relevant video news segments from sister television properties. In addition, on-air personalities from Entravision radio stations are increasingly capturing in-studio events and interviews previously available only in audio.
“Radio has some of the best local news and interviews of any media, but much of this content has been vanishing into thin air. We’re changing that,” continued Puspurica. “Using Syndicaster, radio stations can now create and
monetize video content online. This provides radio stations the same opportunities enjoyed by both TV broadcasters and video-producing newspapers.”
About Critical Media:
Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention™, Syndicaster™ and ClipSyndicate™ together make up the world’s largest video ecosystem. Nine of Interbrand’s Top Ten Brands rely on Critical Mention™ for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mention’s cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster™, winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, making content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate™ is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet.
About Entravision Communications Corporation:
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
For Critical Media:
For Entravision: Mike Smargiassi / Kathleen Hopkins
Brainerd Communicators, Inc.
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