TBO.com Launches Video Initiative Powered by Critical Media’s Syndicaster™ Platform

Posted by | April 13, 2013 | News Releases | No Comments

TAMPA, Fla.–April 15, 2013–TBO.com, recognized by journalism scholars more than a decade ago as a pioneer in the convergence between print and broadcast, has chosen Critical Media’s Syndicaster™ platform to power a renewed emphasis on from-the-field video news reporting by The Tampa Tribune and its affiliates.

Among the sections of TBO.com and its mobile sites to feature additional video are the site’s 14 popular community pages, where local news video from Hernando Today, Highlands Today, Suncoast News and Centro Tampa and other affiliates is being presented prominently. Dozens of new videos are added daily, rivaling the digital sites of local TV affiliates.

“Historically, TBO.com has been one of the highest trafficked sites in the Tampa region and is considered the poster child for the convergence of video and print reporting,” said Ion Puspurica, executive vice president and general manager of the Media Services Group for Critical Media. “We’re proud Syndicaster is playing a significant role in ramping up TBO.com’s video production capabilities and delivery to web, tablets, and mobile.”

The agreement between Tampa Media Group, which owns TBO.com, and Critical Media empowers newsroom editors and field reporters to upload, edit, title, tag, publish, syndicate and monetize video news content.

“We’ve invested heavily in video storytelling for our online audience,” said Jim Riley, director of operations at TBO.com. “Syndicaster plays an important part in our workflow so we can quickly publish the video assets from our team of reporters, editors and producers.”

About Critical Media:

Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention™, Syndicaster™ and ClipSyndicate™ together make up the world’s largest video ecosystem. Nine of Interbrand’s Top Ten Brands rely on Critical Mention™ for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mention’s cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster™, winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, making content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate™ is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet.

About TBO.com

Tampa Bay Online is a regional news and information service of The Tampa Tribune and its affiliates including Hernando Today, Highlands Today, Suncoast News and Centro Tampa.


Critical Media
Dave Armon, +1-646-658-3048